Co-working spaces are back, and options abound
THOUGH Kia Roberts, who runs her own misconduct investigation firm, originally felt hesitant about joining The Wing, the feminist-aligned co-working space and social club, she fell in love with it after a visit to its Dumbo location in early 2019.
"The connections, the beautiful spaces, the great food, the buzzy and boozy events that featured a ton of fascinating speakers" appealed to her, she said. She was a regular at all of The Wing's New York locations when the pandemic hit, forcing her to work from home in Clinton Hill, Brooklyn.
After over a year of working from her bedroom, where her folding desk often pinched her fingers while a home-schooling pod usurped her dining room table, Ms Roberts was eager to get back to a shared office. The question was, where?
It would be easy to assume that the pandemic had dealt a final blow to co-working spaces. Instead, they are doing just fine, taking advantage of pent-up remote workers and a very confused commercial real estate sector. The Wing and WeWork, both of which endured recent public relations disasters - the former with charges of casual racism and the latter imploding after being significantly overvalued - are reorganising, with memberships on the upswing. Corporations such as IBM and Palantir, many of which are reducing office space, are starting to partner with WeWork and other co-working entities.
And smaller, resourceful co-working initiatives are cropping up everywhere, introducing new competition. Santander Bank opened a work cafe in Williamsburg, Brooklyn, last autumn. Talea, a new brewery also in Williamsburg, opens to remote workers every morning at 8am, offering coffee and high-speed Wi-Fi. Restaurants and homeowners are renting out their spaces during business hours, and one startup, Codi, has been called the Airbnb of co-working.
"There's a shift in the work dynamic, but there will always be a demand to leave your house and go to work," said Joseph Chehebar, a founder of SoHo's Kin Spaces, which leases office space to small companies.
Even though Ms Roberts had fond memories of The Wing, she was unsure where she would plant her laptop next, with so many new options available. One thing was clear to her, however: "I need to get out of this apartment."
Lauren Kassan, the chief executive of The Wing, is aware that 2021 is a customer's market, so her team is working hard to please returning clients at its three Manhattan spaces, which reopened in May. Its changes include small touches, like free tote bags and scented candles, and broader structural ones that address last year's criticisms, including a diverse advisory board, new racial justice initiatives and diversity training.
Plenty of New Yorkers would rather not be bothered with workplace culture at all. "There's no better gift than being left alone," said Matt Gallagher, a writer. Labyrinthe, in Williamsburg, has people like Mr Gallagher in mind. The founder, Lyon Aung, and his partners, all recent college graduates with startup aspirations, found that trying to work together in cafes was not sustainable. They also "didn't vibe well", Mr Aung said, with more commercial co-working spaces like WeWork. The trio came up with the idea of individual pods, unlocked and rentable by the hour through users' smartphones.
Mr Gallagher discovered Laby-rinthe last autumn, when he had reached his wit's end working at home with two children and a spouse teaching elementary school remotely. "Having a pseudo office to go to at hours of my choosing has been fan-tastic for my work-life balance," he said after a morning shift in the pod, followed by lunch and family time. "I need the space to exit the real world, just disappear into my head and disappear into whatever's happening between me and the Word document."
Earlier in the pandemic, hotels offered workday rentals, while many New Yorkers came up with office alternatives that were anywhere but home. Restaurants, too, started to latch on to the concept.
Last autumn, the restaurateur Moshe Schulman started Work From Kindred, inviting people to use his East Village restaurant's Wi-Fi, coffee, outlets and bathroom (for US$25 a day) on weekdays from nine to five. Hundreds of New Yorkers took him up on his offer, he said, many returning two or three times a week. The programme went on hiatus for the winter, resuming in May with the introduction of an outdoor extension. One team meeting there recently used plastic safety barriers as an impromptu drawing board to post sticky notes with marketing ideas. In a strange twist, co-working "regulars" reserve their spots using the restaurant reservation service Resy.
Offering an alternative to commuting is also a goal of Pirro Cece, the founder of Class & Co, in Greenpoint. He is giving his neighbours in North Brooklyn a place to unite and share skills and ideas. "You don't have to commute," he said. "Co-working is the future." NYTIMES
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